10 Sizzling Ways To Improve Your Ad Copy

10 Sizzling Ways To Improve Your Ad Copy
Copyright © Glen Walls
http://glenwalls.payitforward4profits.com

1. You could decrease or increase the length of
your ad copy. There is no rule on how long your
ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.

2. You should add some sub headlines on your ad
copy. Sub headlines act just like headlines; they
grab the readers attention and keep the readers
interested as they continue to read your ad.

3. You should ask your reader questions through out
the ad copy. They will answer the questions in their
head as they read your ad copy. The questions you ask
should persuade the reader into buying.

4. You should highlight keywords through out your
ad copy. The keywords should be attractive to
your target audience. You could highlight them with
color, underlines, italics, etc.

5. You should bullet or indent your benefits on your
ad copy. Most people won't read a whole ad copy,
so make your product benefits standout and you
won't lose the sales from all the skimmers.

6. You should change the size of your text on your
ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline
and major points to be larger so they will standout.

7. You should raise or lower the price on your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lesson your product's value.

8. You should add proof of results on your ad copy.
You should include testimonials, endorsements,
and factual statistics to prove your product's claims.

9. You should add special offers on your ad copy.
It's usually easier to sell the offer than the product.
You should use discounts, free bonuses, volume
sales, etc.

10. You should eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary.

Glen is currently living in MN with his wife and son. Glen has been in the telecommunications industry for 14 years and has recently started his own home based internet marketing business. Glen grew up in OK where he obtained his BA and MBA. Since that time, Glen has lived in Tulsa, OK and Omaha, NE:
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